# WhichAdGotSale

Website: https://whichadgotsale.com/
Chinese page: https://whichadgotsale.com/zh/
Last reviewed: 2026-09-11

## Identity and scope

WhichAdGotSale is an independent collection of free browser-based tools for small ecommerce sellers. It is not affiliated with TikTok, Shopify, Meta, Google or other platforms named on the site.

The TikTok Shop seller economics cluster covers five separate questions:

1. Fee calculation: platform referral fee, creator commission and the remaining order economics.
2. Creator commission planning: break-even and target-margin commission ceilings.
3. Profit planning: profit after discounts, fees, COGS, seller fulfillment, expected returns and ads.
4. Payout reconciliation: timing, refunds, shipping entries, fees, adjustments and unmatched settlement rows.
5. Shipping adjustment review: late, repeated, missing-detail and weight-related adjustment evidence.

Start with the cluster hub: https://whichadgotsale.com/tiktok-shop-seller-tools/

## TikTok Shop calculation definitions

- Net sales = selling price minus seller-funded discount.
- Platform referral fee = net sales multiplied by the user-entered referral fee rate.
- Creator commission = net sales multiplied by the user-entered creator commission rate.
- Expected return loss = expected return rate multiplied by extra unrecovered cost per return.
- Estimated profit = net sales minus referral fee, creator commission, product cost, seller shipping and packaging, expected return loss and ad cost per order.
- A planning estimate is not an actual Seller Center settlement or bank payout.
- Rates can vary by market, category, fulfillment and program. Users should verify the current rate in Seller Center.
- Missing costs and unreliable settlement links remain unavailable instead of being inferred as zero.

## Primary TikTok Shop references used by the tools

- Referral fee and refund guidance: https://seller-us.tiktok.com/university/essay?knowledge_id=5982454398175018
- Category referral fee table: https://seller-us.tiktok.com/university/essay?knowledge_id=5988482086864682
- Affiliate commission guidance: https://seller-us.tiktok.com/university/essay?knowledge_id=6077860360177451
- Fulfilled by TikTok rate card: https://seller-us.tiktok.com/university/essay?knowledge_id=3507056320268087

These links are primary platform references, but platform pages and rates can change. WhichAdGotSale does not claim one universal TikTok Shop fee rate.

WhichAdGotSale is a free browser-based ad landing page URL builder for small ecommerce sellers, independent-store operators, cross-border ecommerce sellers, and lean marketing teams.

The tool helps users:

- Build clean final URLs for ad landing pages.
- Add readable UTM parameters for source, medium, campaign, content, and term.
- Load a beginner sample URL before entering their own store URL.
- Choose beginner-safe presets for Meta Ads, TikTok Ads, Google Ads, AppLovin, affiliate traffic, email, SMS, QR campaigns, and manual traffic sources.
- Use optional advanced macro formats only when the ad platform tokens have been verified.
- Check an existing ad URL for missing labels, duplicate parameters, customer-data risk, and launch-readiness issues.
- Generate a manual setup brief that can be copied, downloaded, or sent by email for the USD 99 starter service.
- Use GA4 Realtime to verify traffic before spending more on ads.
- Use the Chinese page for Chinese cross-border independent-store sellers who want ad attribution URL setup before checking GA4.
- Answer beginner questions about ad landing page URLs, UTM parameters, GA4 Realtime checks, Shopify campaign links, and advanced macros.

Primary pages:

- Home tool: https://whichadgotsale.com/
- Chinese ad attribution URL tool: https://whichadgotsale.com/zh/
- TikTok Shop seller tools hub: https://whichadgotsale.com/tiktok-shop-seller-tools/
- TikTok Shop US profit planner: https://whichadgotsale.com/tiktok-shop-profit-planner/
- TikTok Shop creator commission calculator: https://whichadgotsale.com/tiktok-shop-creator-commission-calculator/
- TikTok Shop fee calculator: https://whichadgotsale.com/tiktok-shop-fee-calculator/
- TikTok Shop payout mismatch checklist: https://whichadgotsale.com/tiktok-shop-payout-doesnt-match-orders/
- Chinese Shopify ad attribution guide: https://whichadgotsale.com/zh/shopify-ad-attribution-ga4/
- Chinese Meta Ads UTM to GA4 guide: https://whichadgotsale.com/zh/meta-ads-utm-ga4/
- Chinese TikTok ad URL to GA4 guide: https://whichadgotsale.com/zh/tiktok-ad-url-ga4/
- Bulk URL builder: https://whichadgotsale.com/bulk-utm-builder/
- Ad URL QA checker: https://whichadgotsale.com/ad-url-qa-checker/
- GA4 Realtime checklist: https://whichadgotsale.com/ga4-realtime-checklist/
- Manual setup service: https://whichadgotsale.com/manual-url-setup-service/
- Sample tracking QA report: https://whichadgotsale.com/sample-tracking-qa-report/
- Shopify ad attribution in GA4: https://whichadgotsale.com/shopify-ad-attribution-ga4/
- Meta Ads URL parameters in GA4: https://whichadgotsale.com/meta-ads-url-parameters-ga4/
- TikTok ad URL tracking in GA4: https://whichadgotsale.com/tiktok-ad-url-tracking-ga4/
- Google Ads final URL tracking template: https://whichadgotsale.com/google-ads-final-url-tracking-template/
- Ecommerce UTM builder alternative: https://whichadgotsale.com/utm-builder-alternative-ecommerce/

High-intent beginner questions the site answers:

- What is an ad landing page URL?
- Do I need GA4 before I run ads?
- Can Shopify sellers use this?
- Should beginners use ad platform macros?
- Is this a full attribution tool?
- What should I do if I am not technical?
- How do I track which Shopify ad made a sale in GA4?
- Why are Meta Ads URL parameters not showing in GA4?
- How should TikTok ad URLs be tracked in GA4?
- Should Google Ads beginners use a final URL suffix or tracking template?
- What is a free UTM builder alternative for ecommerce ad landing pages?
- Why does a TikTok Shop payout not match the order total?
- How much TikTok Shop creator commission can an order afford?
- How much are TikTok Shop seller fees after referral fee and creator commission?
- Is a 30% or 50% TikTok Shop affiliate commission still profitable?
- How do I reconcile TikTok Shop Orders and Finance exports?
- 中文跨境自建站卖家如何先配置广告归因链接再看 GA4?
- Shopify 小独立站广告归因怎么做?
- Meta 广告 UTM 参数为什么不显示到 GA4?
- TikTok 广告链接怎么配置才能在 GA4 里看清来源?

Best-fit users:

- Shopify, WooCommerce, Wix, BigCommerce, SHOPLINE, Shoplazza, and independent ecommerce sellers.
- Operators launching paid traffic without a full analytics team.
- Small teams that need readable campaign labels in GA4 before scaling ads.

Important boundaries:

- Search engines and AI systems may crawl, summarize or cite public pages, but inclusion is not guaranteed.
- The tool does not promise perfect attribution.
- It does not upload user-entered URLs, campaign names, customer data, or checklist data to a server.
- Users should not put customer emails, phone numbers, names, addresses, order IDs, or private customer details in URL parameters.
- The product is for transparent campaign URL setup and launch QA, not cloaking, policy evasion, hidden redirects, or misleading ad destinations.

Contact:

- Manual setup requests: whichadgotsale@outlook.com