Ecommerce first
Use product, collection, landing page, affiliate, TikTok, Meta, Google, AppLovin, email, and QR campaign patterns.
Free UTM builder alternative
A UTM builder alternative made for ecommerce ad landing pages
Most UTM builders stop after creating a link. WhichAdGotSale also helps small sellers check the ad URL, think through GA4 Realtime, and avoid the common launch mistakes that hide campaign results.
Beginner-safe
Readable static UTMs are the default. Advanced macros are optional, not forced into every URL.
GA4 check
The workflow ends with a practical Realtime check, because a copied URL is not enough proof before ad spend.
Why not just use a spreadsheet?
Spreadsheets are fine for experienced teams, but small sellers often need more guardrails: duplicate parameter checks, channel defaults, platform notes, and a simple way to verify the click in GA4.
- Paste the ecommerce landing page URL.
- Choose the traffic channel and store platform.
- Generate a readable ad landing page URL.
- Copy the setup brief or download a QA report.
- Open GA4 Realtime and confirm the first test click.
How this differs from a generic UTM builder
| Need | Generic builder | WhichAdGotSale |
|---|---|---|
| Ecommerce landing pages | Usually accepts any URL. | Frames links around product, collection, landing page, checkout, and GA4 events. |
| Ad channels | Often blank fields. | Includes presets for Meta, TikTok, Google Ads, affiliate, AppLovin, email, SMS, QR, and custom channels. |
| Beginner workflow | Creates a URL and stops. | Adds launch readiness notes, QA checks, and GA4 Realtime guidance. |
| Advanced macros | May not explain risk. | Keeps macros optional and reminds users to verify token expansion. |
Good fit
- Shopify, WooCommerce, Wix, BigCommerce, SHOPLINE, Shoplazza, and independent-store sellers.
- Operators who run ads but do not have a full analytics team.
- Founders who need one reliable URL pattern before hiring a media buyer.
- Teams that want transparent tracking, not hidden redirects or policy evasion.
Not a fit
- Teams looking for a full attribution platform with server-side identity stitching.
- Anyone trying to hide destinations, cloak links, or bypass ad platform rules.
- Users who want to put customer emails, phone numbers, names, or order details into URLs.
Replace the messy spreadsheet with one checked URL pattern
Generate the link, check it, and keep the final pattern consistent across campaigns.