Facebook shows direct
Meta or Facebook clicks are happening, but GA4 does not keep the expected campaign source and medium.
USD 99 starter audit
GA4 UTM Tracking Audit for Ecommerce Ads
For Shopify, WooCommerce, and independent-store sellers whose ad clicks reach the store but GA4 still shows direct traffic, missing campaigns, messy UTM labels, or unclear first-sale source.
Starter price
USD 99 for one store, one landing-page flow, and one to two traffic channels.
Inputs
One ad URL, one GA4 symptom, store platform, and any screenshot you can email.
Output
A written cleanup plan with URL, UTM, redirect, and GA4 Realtime QA notes.
Google clicks, no GA4 session
Google Ads reports clicks, but your GA4 Realtime view does not show the test visit or campaign labels.
Shopify sale source is unclear
Orders happen, but your URL naming, redirects, checkout path, or GA4 setup makes the campaign handoff hard to trust.
What the audit checks
- Whether your final ad URL keeps UTM parameters after redirects, short links, app links, and landing page rules.
- Whether
utm_source,utm_medium,utm_campaign,utm_content, and optional affiliate IDs are readable and not duplicated. - Whether your Meta, Facebook, TikTok, Google Ads, Shopify, affiliate, email, or influencer link pattern is simple enough to verify before scale.
- Whether GA4 Realtime should show a campaign label, a page view, or an ecommerce event at each step of the test.
- Which part is most likely broken: URL, redirect, ad platform setting, GA4 tag, consent state, checkout handoff, or ecommerce event setup.
What you get back
| Deliverable | Included in USD 99 | Why it matters |
|---|---|---|
| Clean URL pattern | Yes | A safer landing-page URL template for the next ad launch. |
| UTM naming cleanup | Yes | Consistent labels make GA4 easier to read and export later. |
| GA4 Realtime test path | Yes | Shows what to click and what should appear before spending more budget. |
| Redirect and checkout notes | Light review | Flags obvious places where campaign context can disappear. |
| Full attribution model | No | This is the input layer before deeper BI, server-side tracking, or modeling work. |
Generate the audit request
Fill what you know. Use I do not know for anything unclear. The email draft only uses your local browser and the public email address below.
GA4 UTM tracking audit request Store URL: I do not know Problem ad URL: I do not know Store platform: Shopify Main channel: Meta / Facebook / Instagram Ads GA4 status: GA4 installed and Realtime shows visits Main symptom: Facebook clicks show as direct in GA4 Notes or screenshot description: I can send a screenshot in the email thread. I understand the starter audit is USD 99 for one store, one landing-page flow, and one to two channels. Please tell me before any paid app, developer work, server-side tracking, or larger attribution project is needed.
Boundaries
- This audit does not require your ad account password, Shopify admin password, GA4 login, or browser cookies.
- Do not send customer emails, phone numbers, addresses, names, order IDs, or private customer details inside URLs or screenshots.
- No guarantee of perfect attribution. Browser privacy, consent settings, checkout behavior, cross-domain flows, and blockers can still affect reports.
- No cloaking, hidden redirects, policy evasion, fake destinations, or misleading tracking behavior.
Send one broken URL before spending more ad budget
The fastest path to the first useful answer is one real ad URL, one GA4 symptom, and one clear cleanup plan.