WhichAdGotSale

TikTok Shop seller economics

Free tools for fees, profit, creator commission and payouts.

Calculate one order before scaling, then use Seller Center evidence to investigate settlement and shipping differences.

Short answer

TikTok Shop profit is not GMV minus one fee. A useful order estimate subtracts seller-funded discounts, platform fees, creator commission, product cost, fulfillment, expected return loss and ads.

Choose by question

Start with the decision you need to make

Net sales

Selling price minus the discount funded by the seller.

Fee stack

The platform referral fee plus creator commission for the order. Other Seller Center charges can still appear in settlement.

Expected return loss

Expected return rate multiplied by the extra unrecovered cost per returned order.

Estimated profit

Net sales minus fees, product cost, seller fulfillment, expected return loss and ad cost.

Frequently asked questions